Stumble Upon Advertising
Jun 11th, 2008 by admin
If you have never heard of stumbleupon, it is time you Google it and find what it is all about. I started stumbling since Feb ’08. I won’t call myself a stumbleupon addict as few people do but I sure love to use it at least 3-5 times a day. Sometimes the number goes up. Stumbleupon is one of the book marking sites. Wikipedia defines it as “a Web browser plugin that allows its users to discover and rate Web pages, photos, and videos. Web pages are presented when the user clicks the “Stumble!” button on the browser’s toolbar”. There is a different way of advertising on Stumbleupon. You don’t need to create an advertisement, instead you just tell them where you want the traffic to be sent. You can also mention what sort of people should see your site and in which category. There are numerous categories to choose from for example: humor, sports, art, photography. The people who are interested in certain category will view your site and give you the review whether they like it or they don’t. You need to get an approval which might take up to 24 hours and then you can pay them for which they’ll display your site to the people interested in the related topic. You can set a budget and choose the maximum number of visitors a day for your site. It might cost you $0.50 per visitor which is similar to pay per click on Google.
How can you make Stumbleupon advertisement work for you?
1. Appealing Content:
You need to pay about $0.50 per visitor which might not be expensive compared to PPC but it still does cost something. If your content appeals the visitors you can have natural traffic from SU. You can start off with the paid advertisement and then focus on improving your content to drive natural traffic to your site.
2. Attractive and Unique Content:
Visitors use stumbleupon looking for something different. Some judge a website by its cover. Try to make your site or blog attractive. The gorgeous and interesting sites draw the visitors attention and helps them to stick with the site. While attractive designs and logos help, it is equally important to have unique content. You can try various things to set you blog or site apart from others.
3. Test and work:
It is wise not to throw big money at once on SU advertising. You can start off with a small budget advertising scheme and test the results. You can then analyze over how many visitors liked your site and how many did not. You can read the comments and improve on the sectors people disapprove of. Then you run another campaign and keep testing it until you get consistent number of vote ups and then you can raise your budget accordingly.
If you follow these tips there are higher chances of stumblers turning into frequent visitors. The key target is to bring the visitors back and increase the traffic with the help of StumbleUpon.
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